Vanity Fair’s website netted its largest ever single-day audience, with over nine million unique users clicking on the site to see its cover featuring Caitlyn Jenner, formerly known as Bruce Jenner, a magazine spokesperson told TheWrap.
A memo sent company-wide on Tuesday touted the record-breaking numbers, which also included 13.1 million “organic video views” for a behind-the-scenes featurette starring Jenner and photographer Annie Leibovitz.
“The story was trending on Twitter within the first 10 minutes of being set live and on Facebook within the first 2 hours — and it continues on Day 2 to be number 1 on Facebook and number 3 on Twitter,” the memo said.
Jenner also sat down for an extensive chat with “Friday Night Lights” author Buzz Bissinger,who penned the Vanity Fair article, about the life-changing choice to transition to womanhood.
“If I was lying on my deathbed and I had kept this secret and never ever did anything about it, I would be lying there saying, ‘You just blew your entire life,'” she told Bissinger.
On E!’s “Keeping Up with the Kardashians: About Bruce” special, which aired earlier this year, Jenner told stepdaughter Khloé Kardashian the plan to fully transition would happen “probably in the spring.”
Mark June 1st as a milestone day for our company. In the last 24 hours, our colleagues at Vanity Fair broke a number of internal records with their Caitlyn Jenner July cover story. With 13.1 million organic video views, we had our best video day ever. And, VanityFair.com generated its highest-ever single-day traffic with more than 9 million unique visitors. The story was trending on Twitter within the first 10 minutes of being live and on Facebook within the first 2 hours–and continues on Day 2 to be number 1 on Facebook and number 3 on Twitter.
This is fitting recognition for a brand that continues to demonstrate how brilliant journalism, striking images and editorial excellence elevate our culture and our company on every platform.
These successes should be celebrated by all those who contributed. Nearly every brand promoted the story on social media and on their sites–showing the power of the entire Condé Nast network.
Congratulations to Vanity Fair and to everyone who made June 1st a day to remember
The Transformation of Caitlyn Jenner: From Olympic Gold Medalist to Vanity Fair Trans Cover Star (Photos)
Caitlyn was born Bruce Jenner was born on October 28, 1949 in Mount Kisco, New York. She earned a football scholarship to Graceland College, but a knee injury stopped her from pursuing it. Then, she veered towards decathlon and graduated in 1973 with a degree in physical education.
Where are they now – Bruce Jenner by Fan Fuego
At the Summer Olympics in Montreal, Canada, in 1976, Jenner placed first in the decathlon, setting the world record of 8,616 points and seen here crossing the finish line.
Where are they now – Bruce Jenner by Fan Fuego
In 1976, Jenner was awarded the James E. Sullivan award presented to the "outstanding amateur athlete in the United States."
Where are they now – Bruce Jenner by Fan Fuego
Jenner speaking at the 2001 Service America Awards Presentation Ceremony on June 11.
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Jenner took part in the Celebrities Race to Make Dreams Come True in August 23, 2003.
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Jenner and her two daughters, Kendall and Kyle, at the film premiere of the "Teacher's Pet" on January 12, 2004.
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Jenner and now ex-wife Kris at the HollyRods Designcure 7th Annual Benefit on July 9, 2005.
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Jenner at the 2006 ESPY Awards on July 12.
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Jenner and family at the "Keeping Up With The Kardashians" premiere on Oct. 9, 2007.
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Jenner and family at the "Keeping Up With The Kardashians" Season 2 Launch on March 19, 2008.
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Jenner attended the event where Lamar Odom launched Rich Soil at Kitson LA on October 21, 2009.
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Jenner and ex-wife Kris at the Endless Youth & Life Store Opening Celebration, November 11, 2010.
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Jenner with ex-wife Kris at the City of Hope Honors Shelli and Irving Azoff with the 2011 Spirit of Life Award event on May 7, 2011.
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Jenner at the 5th Annual George Lopez Celebrity Golf Classic on May 7, 2012.
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Jenner at the Annual Charity Day Hosted by Cantor Fitzgerald and BGC on September 11, 2013. Here, Jenner looks younger, and is sporting a longer hair do.
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At the time, this was one of the most highly-talked about photos of Jenner, taken in January of 2014. Here, she was seen wearing a bandage around her throat, which many speculated was because she had her Adam's apple reduced.
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Jenner at the 13th Annual Michael Jordan Celebrity Invitational Gala on April 4, 2014.
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The former Olympian introduced herself as Caitlyn Jenner in an exclusive cover shoot for the July 2015 issue of Vanity Fair magazine.
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The athlete formerly known as Bruce underwent dramatic changes to both her public image and physical appearance leading up to the announcement of her transition
Caitlyn was born Bruce Jenner was born on October 28, 1949 in Mount Kisco, New York. She earned a football scholarship to Graceland College, but a knee injury stopped her from pursuing it. Then, she veered towards decathlon and graduated in 1973 with a degree in physical education.