VH1’s original movie “Drumline: A New Beat” drummed up lukewarm ratings numbers on Monday, falling short of VH1’s biopic “CrazySexyCool: The TLC Story” last year.
Monday’s 9 p.m. premiere of “Drumline: A New Beat” posted a 1.4 rating in the 18-49 demographic most important to advertisers, with 2.4 million total viewers.
That’s a far cry from the 2.9 rating and 4.5 million total viewers that the TLC biopic drew last October.
In brighter-ish news for “Drumline: A New Beat” — which followed in the footsteps of the 2002 film about the Atlanta A&T drumline — the sequel took in 3.3 million total viewers when an 11:30 p.m. re-airing is factored in.
On the social media front, “Drumline: A New Beat” fared better, becoming the No. 1 most social show on television Monday night (excluding sports) with more than 18 Twitter topics about the movie. It was also the top trending topic on Facebook during both the east and west coast premieres. Of course, much of that social media activity was devoted to mocking and trashing the movie, but a win’s a win, right?