Village Roadshow Entertainment Group (VREG) has appointed Jillian Apfelbaum as Executive Vice President of Content, the company’s CEO Steve Mosko announced on Thursday.
Apfelbaum’s primary focus will be on identifying and developing feature film projects with an additional focus on content development for television and related platforms. She will report to Bruce Berman, Chairman and Chief Executive Officer of Village Roadshow Pictures.
Apfelbaum joins Village Roadshow from Imperative Entertainment, where she served as Head of Film. She was responsible for managing a slate of more than 40 film and TV projects, and she was responsible for identifying, developing and acquiring underlying material as well as overseeing creative and physical production staff.
“Jillian’s appointment as a senior ‘content’ executive marks a new chapter for VREG to tell stories and engage audiences beyond films and into the television arena and related platforms,” Mosko said in a statement. “We are looking for great ideas and will work with the creative community to figure out the best medium to tell each story, hence the flexibility that Jillian will have in her day-to-day activities. Jillian is a talented executive who we believe will be able to transform new ideas to create content that reflects the company’s new mandate.”
Some of Apfelbaum’s projects include co-producing “The Mule,” the Clint Eastwood drama set to be released by Warner Bros. on Dec. 14, and serving as the on-set producer for “Late Night,” starring Emma Thompson and written by Mindy Kaling, which will play at the 2019 Sundance Film Festival.
Prior to joining Imperative, Apfelbaum ran the New York-based production company Ars Nova, where she worked with emerging playwrights and acquired, developed and produced a variety of comedy projects. She also served as executive producer on “Freestyle Love Supreme,” an improvised hip-hop series for Pivot starring “Hamilton” star Lin-Manuel Miranda and directed by Thomas Kail. She is a graduate of Columbia University.
Mosko was appointed as Village Roadshow’s CEO last month.