Have Virtual Cinemas Fallen Short of Saving Art Houses During the Pandemic?

”There are individual films that have played at the theater that… made more than all of the virtual films have made combined,“ Coolidge Corner Theater’s Wesley Emblidge says

Virtual cinemas were meant to save independent theaters struggling through the pandemic. But nearly a year later as many art houses still remain closed, virtual cinemas hasn’t been the financial lifeline you’d expect.

In a survey of 150 art houses across the U.S., over 80% of respondents said that virtual cinema revenue cannot come close to replacing theatrical revenue, according to Makenzie Peecook at Art House Convergence, an association that provides resources and opportunities for art house cinemas.

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Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk