‘The Walking Dead’ Takes Ratings Gold From Olympics Again

AMC zombie hit takes top honors in key demo for second week in a row

Last Updated: August 4, 2014 @ 11:24 AM

It still remains to be seen who the big winners at the Winter Olympics in Sochi will be, but in the ratings competition “The Walking Dead” has just scored a second gold medal.

AMC’s zombie drama was the top show across all broadcast and cable networks among the advertiser-coveted 18-49 demographic, topping the Olympics for the second week in a row and also besting the NBC All-Star Game.

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Though down from last Sunday’s midseason premiere, Sunday’s episode of “The Walking Dead” at 9 p.m. drew 8.7 million viewers in the demo, scoring a 6.8 national rating in the demo, versus the 5.6 rating that the Olympics on NBC drew during that hour.

In total viewers, Sunday’s episode amassed 13.3 million — though that was much lower than the 23 million total viewers that the Olympics averaged during the two broadcasts’ common hour.

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The companion series “Talking Dead” at 10 p.m. drew 4.8 million total viewers with 3.1 million of them in the demo.