Warner Bros. veteran executive Richard Fox will lead the studio’s Chinese business starting next year.
Fox was previously executive vice president of international at Warner Bros.
China’s explosive box office has made it a legitimate frontier for Hollywood. In September, Warner Bros. agreed to produce Chinese-language movies in a deal with China Media Capital, the latest in a series of agreements between Hollywood entertainment, media and finance companies and their Chinese counterparts.
In addition to spearheading the studio’s own efforts in China, Fox will represent WB in Flagship Entertainment, the joint venture with CMC. After more than two decades with the studio, Fox will relocate from Los Angeles to Beijing in early 2016.
“Richard’s international expertise and acumen are widely recognized and will help us move forward in China in a meaningful way,” said Kevin Tsujihara, Warner Bros. chairman and CEO, in a statement.