How the Washington Post Became a Must-Follow on Teen App TikTok

“It’s sort of absurdist humor and I never thought I’d get to do it at the Post,” Post reporter Dave Jorgenson says

The Washington Post’s slogan is “Democracy dies in darkness,” but for the last several months the paper revels in lightness on the youth-skewing social media platform TikTok.

Dave Jorgenson, a video reporter best known from the paper’s “Department of Satire” clips, has offered consumers a lighter approach with his embrace of the app that the Post itself has described as “at its core, is an app for creating and sharing short videos set to music.”

Since launching on TikTok in May, the Post has garnered over 60,000 followers for up-to-15-second videos that have featured Pulitzer-winning éminence grise Bob Woodward acting like a video game avatar, national arts reporter Geoff Edgers deciding if other users’ uploads are Art or Not Art and book critic Ron Charles making a hat out of a newspaper.

(NBC News, by comparison, has a little over 11,000 followers on its six-month-old TikTok account.)

Maybe none of that seems like the ideal content or consumer demographic for a reputable newspaper seated in the heart of the nation’s capital, but Jorgenson is…

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