Warner Bros. has partnered with Shanghai Media Group, CMC Capital Partners, WPP and Brett Ratner‘s RatPac Entertainment to create an investment platform for investing in Chinese and international entertainment content opportunities.
The CMC Creative Fund will focus on individual projects in three key areas: film, television and live events.
Warner Bros., RatPac and WPP — the world’s largest communications services group — will also work with their partners at Shanghai and CMC to share their production and distribution expertise with up-and-coming players in the Chinese entertainment industry through seminars, co-productions and creative partnerships.
Shanghai is one of the largest media and entertainment companies in China, and hopes the Creative Fund will allow the conglomerate to expand its global influence and content creation.
“We believe China is a market with incredible potential and a wealth of talent,” said Warner Bros.’ chairman and CEO Kevin Tsujihara said in a statement. “We are excited to be working with our partners at Shanghai Media Group and CMC Capital to continue our history of helping to develop and grow the entertainment industry in China in a respectful and meaningful way. We are very proud to be part of this vibrant creative community.”