Weinstein Company to Launch Animated Label Mizchief

“LEAP!” will be the brand’s first release

The Weinstein Company is launching its own animation label, called Mizchief, it announced Friday.

“LEAP!,” the upcoming title starring Elle Fanning, will be the first title released under the Mizchief brand.

The family film follows an 11-year-old orphan (Fanning), who dreams of moving to Paris and becoming a dancer — but faces plenty of obstacles. “LEAP!” also stars Nat Wolff and Maddie Ziegler, along with Carly Rae Jepsen, Kate McKinnon, and Mel Brooks. Jepsen, Demi Lovato and Sia provided original music for the movie.

“LEAP!” will hit theaters on Aug. 25. It was originally slated for an April release.

The second film in the works at Mizchief is “The Guardian Brothers,” from Gary Wang and Life Chaser Animation Studios. The film will feature the voices of Meryl Streep, Mel Brooks, Nicole Kidman, Edward Norton, Dan Fogler and Bella Thorne.

“The Guardian Brothers” is about a Chinese family on the verge of losing their family business, a wonton soup shop. When the family’s grandmother passes away, the restaurant is left in the hands of Raindrop (Zendaya) and her mother (Kidman.) But millions of miles away, The Guardians have been looking over humans for centuries.

Other upcoming Mizchief projects include “The Firework-Makers Daughter,” based on the novel by Philip Pullman, the author of “His Dark Materials,” along with “The Cricket in Times Square” by George Seldon.

“I named the label Mizchief because that’s how my son pronounces mischief,” co-chairman Harvey Weinstein explained in a statement. “Animation is a playful new direction for us and I’m thrilled to expand the TWC repertoire into a whole new category of films for our kids to enjoy and for us to enjoy with them.”