WhatsApp Is Finally Starting to Dominate in the United States. Here’s Why

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The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning

AI-generated image by Midjourney/Big Technology

Suddenly, everyone in the U.S. seems to be using WhatsApp. The app — once seen as an international phenomenon — grew daily users in the U.S. by 9% in 2023, according to Apptopia, and is gaining steam among the iPhone crowd. 

For many, it’s become the default messenger, a drama-free alternative to Apple and Android’s blue vs. green bubble wars, and a fast way to keep in touch with contacts worldwide. If the current trend holds, WhatsApp may even threaten Apple Messages as the country’s most popular messaging app, a once unthinkable prospect.

WhatsApp’s U.S. rise didn’t happen by accident, though. It was part luck, timing, and strategy.

Comments

One response to “WhatsApp Is Finally Starting to Dominate in the United States. Here’s Why”

  1. na7 WhatsApp Avatar

    I was skeptical at first, but after reading this post, I can see how WhatsApp is slowly but surely gaining traction in the US. The ease of use and multi-platform syncing really make it attractive for me. Now I use it for almost all my group chats!

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