WhatsApp Is Finally Starting to Dominate in the United States. Here’s Why

Available to WrapPRO members

The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning

AI-generated image by Midjourney/Big Technology

Suddenly, everyone in the U.S. seems to be using WhatsApp. The app — once seen as an international phenomenon — grew daily users in the U.S. by 9% in 2023, according to Apptopia, and is gaining steam among the iPhone crowd. 

For many, it’s become the default messenger, a drama-free alternative to Apple and Android’s blue vs. green bubble wars, and a fast way to keep in touch with contacts worldwide. If the current trend holds, WhatsApp may even threaten Apple Messages as the country’s most popular messaging app, a once unthinkable prospect.

WhatsApp’s U.S. rise didn’t happen by accident, though. It was part luck, timing, and strategy.

Comments