Who’s Winning Between Streaming and Cinema and Pay TV?

About half of those surveyed by market research firm Piplsay haven’t changed their theater-going habits or have increased their attendance in the last three years

It’s the million-dollar question that’s hung over the entertainment industry for years: What does streaming mean for traditional pay TV and cinemas?

A new survey from market research company Piplsay found that compared with three years ago almost 1 in 2 Americans said they have either cut down on, or stopped going movie theaters altogether.

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams