Why The CW Is Expanding Into Saturday Nights While Most Broadcasts Networks Are in Retreat

CW chief cites opportunity ”to increase our linear reach“ and says affiliates were quickly on board

Mark Pedowitz finally gets his wish this fall when The CW expands its original programming to Saturday nights, a day part typically viewed as a TV graveyard that most broadcast networks use for reruns or to burn off remaining episodes of underperforming shows.

But The CW chief feels very differently about that night than his broadcast brethren. During the network’s upfront call on Tuesday with reporters to discuss the 2021-22 season, Pedowitz revealed that he’d been eyeing Saturday nights for the last decade.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays