Will Disney’s ‘Risky Gamble’ With ‘Mulan’ Pay Off?

“It is anyone’s guess how audiences will respond.,” Boxoffice editor Daniel Loria tells TheWrap

With studios scrambling for revenue sources as the pandemic rolls on, Disney has taken the big step of releasing “Mulan” on premium video on-demand, breaking the expectation that tentpole blockbusters must rely on movie theaters and starting an experiment that Hollywood will be watching closely.

“It’s a risky gamble that Disney is taking but says a lot about how confident they are in the state of movie theaters right now,” Boxoffice editor Daniel Loria told TheWrap. “They’re doing something that’s never been tried before, and it is anyone’s guess how audiences will respond.”

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Jeremy Fuster

Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com