WME has named Gisselle Ruiz, a former executive with TikTok, as head of inclusion for the agency, WME announced Friday.
Ruiz joins WME from TikTok, where she was a global talent acquisition leaders and spearheaded diversity and inclusion initiatives. She has led diversity, equity and inclusion efforts at CAA, Google, Disney and non-profits like The Broad Center prior to joining WME. She had joined TikTok earlier this year.
At the agency, she will lead the agency’s commitment to be an anti-racist and ally-oriented company, and she’ll work across WME guiding and bolstering efforts in recruitment, retention and strategic partnerships to achieve the agency’s diversity, equity, and inclusion goals.
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Ruiz will based in Beverly Hills, and her appointment is effective immediately.
WME’s parent company Endeavor has recently been a partner with the new film festival Social Justice Now, which boasts Michael B. Jordan and Black Lives Matter co-founder Opal Tometi as co-ambassadors. The festival ran virtually and in drive-in events late last month and included screenings of films such as documentaries “40 Years a Prisoner” and “Freedia Got a Gun” and narrative features “Us Kids,” “REEFA” and “SNCC,” as well as special screenings of Jordan’s movies “Fruitvale Station” and “Just Mercy.”
