”I’ll change brands in a heartbeat. I went from PC to Mac when I was 60,“ says one writer-producer
Industry experts say Hollywood still has a long way to go in breaking down age barriers, both in employment and creative content. Writer-producer Catherine Clinch joked in a new WrapPRO roundtable that the “aging audience” is everybody, and all in that category should be grateful because “the alternative kind of sucks.”
Still, despite having plenty of horror stories to tell about age discrimination in Hollywood, a panel of industry players agreed that technology and digital entertainment are breaking down demographic barriers as consumers easily surf content across multiple platforms. Tech also may play an important role in schooling Hollywood not to dismiss the power of the over-50 audience.