“I don’t think it’s a dire future for sports at all. I think it’s a great opportunity to innovate,” Amazon’s Marie Donoghue says
As the legacy media bundle continues its descent, live sports has never been more important in keeping that model afloat. But as Bob Dylan once said, the times they are a-changing.
The NFL’s 11-year rights deal gives current partners like Disney and NBCUniversal the ability to offer their games on in-house streaming services, ESPN+ and Peacock. Additionally, the league expanded its relationship with Amazon by turning over “Thursday Night Football” to the retail giant, starting with the 2022 season. The role of streaming in the world of sports rights was the focus of the latest WrapPRO Roundtable, moderated by TheWrap’s Tim Baysinger.