New trailers for “The Amazing Spider-Man 2” and “Transformers: Age of Extinction” made the biggest impression on Super Bowl viewers, according to a survey of 5,000 movie fans by MovieTickets.com.
At a cost of $4 million per 30 second ad, a spot on game night doesn’t come cheap, but it’s a valuable opportunity for major movies to show off their eye-popping special effects and action sequences in front of a crowd of more than 100 million viewers.
On Friday, movie ticketing site Fandango polled moviegoers and found that the ad for the Transformers film was the most eagerly anticipated movie promotion tied to the Super Bowl, followed by trailers for “The Amazing Spider-Man 2,” “Captain America: The Winter Soldier,” “Noah” and “Robocop.”
But anticipation isn’t everything.
To that end, the Spider-Man sequel with its shots of the web-swinger battling Electro scored highest on the MovieTickets.com poll, with 77 percent of respondents saying the remembered seeing the ad. The teaser was also deemed the most effective film commercial by thirty one percent of voters.
Close behind was the fourth Transformers picture, which offered up a look at rampaging Dinobots. Seventy five percent of those surveyed said they remembered the spot the best, while 29 percent called it the most effective movie ad.
That was followed by the video game adaptation, “Need for Speed,” with 70 percent remembering the teaser, “Captain America: The Winter Soldier” at 48 percent and the Kevin Costner thriller “3 Days to Kill” with 38 percent of the vote.
Men remembered the commercial for “Transformers: Age of Extinction” (81 percent) the best, with 80 percent of them also recalling “The Amazing Spider-Man 2’s” ad. Women remembered the spot for “The Amazing Spider-Man 2” (71 percent) most prominently, followed by “Transformers: Age of Extinction” (68 percent).
“Captain America: The Winter Soldier” was deemed the most effective spot by 27 percent of voters, followed by “Need for Speed” with 17 percent and “Muppets: Most Wanted” with 16 percent of the vote.