The first trailer for “Captain America: Civil War” debuted last week, and broke a record with 61 million global views in its first 24 hours, Marvel announced Monday.
The trailer for the third installment of the “Captain America” franchise was unveiled by Chris Evans and Robert Downey Jr. on “Jimmy Kimmel Live” on Nov. 24, airing globally online immediately following.
The views for “Civil War” almost doubled the previous record held by the first trailer for Marvel’s “Avengers: Age of Ultron,” which garnered 34 million views in 2014.
Yet, “Captain America: Civil War” couldn’t beat the trailer views of “Star Wars: The Force Awakens.” After its debut on Oct. 19 during Monday Night Football, the trailer picked up steam with 112 million views online in the following 24 hours.
“Star Wars: The Force Awakens” holds the record for the most views of a trailer in 24 hours.