Things aren’t getting any better for Arnold Schwarzenegger’s “Celebrity Apprentice.” The new-look NBC reality competition shed a million viewers last night from its already soft start a week ago.
The post-Trump era slipped 15 percent week over week in the advertiser-sought 18-49 demographic. To be fair, Monday saw some particularly tough competition from ESPN’s College Football Championship, which surely drew a number of males away from the broadcast.
ABC’s “The Bachelor” — which skews more female — did better, and the Disney-owned broadcaster won Monday in the main demo. CBS took prime time in total viewers.
ABC was first in ratings with a 1.7 rating/5 share in the advertiser-coveted 18-49 demographic and second in total viewers with an average of 5.4 million, according to preliminary numbers.
“The Bachelor” at 8 p.m. put up a 2.1/6 and 6.5 million viewers. The premiere of game show “Big Fan” at 10 had 1.0/3 and 3.6 million viewers. A second episode at 10:30 slipped to a 0.7/2 and 2.7 million viewers.
CBS and NBC tied for second in ratings, both with a 1.0/3. CBS was first in total viewers with 5.7 million, NBC was third with 3.5 million.
For CBS, following reruns, a new “Odd Couple” at 9:30 got a 1.0/3 and 5 million viewers. That was the only original on CBS’ schedule — another repeat followed.
For NBC, “Celebrity Apprentice” at 8 received a 1.1 and 3.9 million viewers. A rerun followed.
Fox and Univision was fourth in ratings with a 0.7/2. Fox was fourth in total viewers with 2.3 million, airing just a repeat; Univision was fifth with 2 million.
Telemundo was sixth in ratings with a 0.6/2 and in viewers with 1.6 million.
The CW was seventh in ratings with a 0.3/1 and in viewers with 1.2 million, running just reruns.