Network, site and Jerry Mathers unite to offer “Sixties” insights beyond the docu-series
CNN and Facebook are teaming up to extend “The Sixties” beyond TV.
CNN’s 10-part series, executive produced by Tom Hanks, Gary Goetzman, and Mark Herzog, looks at the changes in pop culture, civil rights, politics, and technology during the decade. Facebook will offer a second-screen experience that will include exclusive video, talks with producers and historic figures, and exclusive video from CNN Digital Studios about the decade.
“We are delighted to collaborate with Facebook to offer such a rich multimedia experience for viewers of ‘The Sixties,'” said Andrew Morse, senior vice president of editorial content for CNN/U.S.. “This partnership will drive deeper engagement, and establish a community of viewers, which will explore the content in a variety of ways.”
“We are excited to partner with CNN to offer people on Facebook exclusive video content and access to newsmakers from the 1960s,” said Andy Mitchell, Facebook’s director of news and global partnerships. “Through Facebook Q&As with figures from that decade and videos produced for CNN’s more than 12 million fans and their friends, CNN will create tremendous awareness and interest in the series using Facebook.”
The first Q&A will be hosted by Jerry Mathers, star of “Leave It to Beaver.” Producers from the series will join Mathers for a live online discussion 9 p.m. ET Thursday, at the same time the show premieres.
The episodes will continue to air Thursdays at 9 p.m. ET and PT on successive Thursdays through August 7.