Freeform is betting big on digital with the rollout of its new supernatural drama “Beyond.”
The network announced at New York Comic-Con on Friday that the entire first season of the series will be made available on all of the network’s digital platforms on Jan. 2, the day of the show’s linear premiere.
Freeform has flirted with this kind of digital rollout in the past, making three episodes of last year’s short-lived “Recovery Road” available online over a month ahead of its premiere.
The 10-episode season will hit Freeform app, Freeform.com, On Demand and Hulu at 9 p.m. ET on Monday, Jan. 2 at the same time the network airs a two-hour premiere event for the series.
“The premiere of ‘Beyond’ marks an important milestone in the history of Freeform, nearly a year since our rebrand,” said Tom Ascheim, president, Freeform. “One of the promises we made to our audience at the time was to create content they love and to make that content easily accessible. ‘Beyond’ helps us live up to both promises. In the same way we modernized our brand, we are modernizing how we bring our shows to our audience. ‘Beyond’ is our first, and definitely not our last, ‘binge-from-the-start’ show.”
“Beyond” stars Burkely Duffield as Holden, a young man who wakes up from a coma after 12 years and discovers new abilities that propel him into the middle of a dangerous conspiracy. Romy Rosemont, Michael McGrady, Jonathan Whitesell, Dilan Gwyn and Jeff Pierre also star.
Created by Adam Nussdorf (“Once Upon a Time in Wonderland”), “Beyond” is produced by Imperative Entertainment and Automatik. Nussdorf serves as executive producer alongside Tim Kring (“Heroes”), David Eick (“Battlestar Galactica”), Steven Adelson (“Helix”), Zak Kadison, Justin Levy and Brian Kavanaugh-Jones (“Insidious”).