Consumer demand for online media on tablets and other mobile devices is starting to pay off monetarily for Internet ad companies.
U.S. Internet advertising revenues surged 19 percent over the same period from last year, according to the IAB Internet Advertising Revenue Report.
Revenues garnered $11.6 billion in the first quarter of 2014, a big jump from $9.6 billion the year before, professional services firm PricewaterhouseCooper found.
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“Interactive advertising is seeing remarkable gains,” Randall Rothenberg, IAB’s president and CEO, said in a statement. “Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact.”