Mark Duplass continues to push the boundaries of both independent production and distribution.
The writer-director-actor, along with director Ross Partridge and co-stars Jennifer Lafleur and Rob Corddry, debuted the independent web series “Wedlock” at SXSW in March, in a bid to shake up the way short-form content is produced and sold.
Six months later, the ten-episode series has been bought by Vimeo and FilmBuff in a joint distribution deal that will cover an array of video on demand platforms. The series will debut on Vimeo on Demand on September 29. Each episode is 5-6 minutes in length, and the entire season can be purchased for $3.99; individual episodes will be available for $.99.
“Wedlock” features Duplass and Jennifer Lafleur as a pair of type-A best friends who are constantly being told that they should be in a relationship. Now that they’re getting older, and not finding romance elsewhere, they decide to give it a shot — by coming up with an entire, semi-insane game plan for falling in love, which they hope a therapist, played by Rob Corddry, can help them implement.
Following the month of exclusivity on Vimeo on Demand, the series will become available on iTunes, Amazon Instant Video, Google Play, PlayStation Store, Xbox Video, and Vudu.
“‘Wedlock’ is a cutting-edge online series which packs hilarity into concise episodic structure,” Sam Toles, VP for Content Acquisition and Business Development at Vimeo, says. We are thrilled to be working with the talented comedic team of Corddry, Duplass and Lafleur to bring this series directly to fans worldwide.”
Speaking to TheWrap before the series’ premiere at SXSW, Duplass was enthusiastic about the prospect of changing the game for on demand, short form content.
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“The feeling for me about that is it’s kind of a way to test the waters for something I’m really excited about, which is this idea of taking the model of independent film, where you make something on your own, where you take it to a festival and sell it, taking that indie film model into the realm of television,” Duplass told The Wrap back in March.
“There’s no secret that there’s great things being made for TV, and how many new outlets there are,” he continued. “Every day, you go online and hear about a new place that is doing TV shows. It’s going to be like, ‘some tree on a street corner is now going to be doing a cable television show.’ My feeling is we have lots of places to go now and they’re going to need content, so why not do what we did for indie film, for TV.”