Rupe on WSJ's 'Greater New York' Section: 'We Invested Nothing'

Rupe on WSJ's 'Greater New York' Section: 'We Invested Nothing'

Published: May 04, 2010 @ 2:41 pm
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By Dylan Stableford

Media quote of the day, via the reliable old lightning rod Rupert Murdoch, during a conference call discussing News Corp.'s quarterly earnings.

Question: Can you tell us how much you invested in the launch of the Wall Street Journal's Greater New York section?

Murdoch: I would be happy to tell you. We invested nothing. We spent a million dollars preparing it, but advertising through June is more than paying for it. Any talk of us spending $30 million in a war is b.s.

More to read:

Newspapering as Blood Sport: WSJ vs. NYT
News Corp. Profit Soars on Back of 'Avatar'
WSJ Launches 'Greater New York'

Tags: Media, new york times, newspapers, rupert murdoch, Wall Street Journal, war
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