Looking to undercut the dollar rental kiosks that helped bring it into bankruptcy, Blockbuster has slashed the price of its rentals to 99 cents per day.
The move is part of an effort by the company's new corporate parent DISH Network to reinvigorate the money-losing chain.
On the face of it that would seem to be cheaper than the cost of a Redbox rental, but the bulk of those films will be library titles.
With newer titles, the company is instead offering something called "single day pricing" that it says will allow customers to rent recent releases at $2.99 for the first day and certain other films for $1.99.
There are currently 1,700 Blockbuster stores open nationwide, down from the more than 3,000 locations it boasted before filing for Chapter 11 protections last September.