IMAX and Premiere Cinema Corp. Ink Deal for 3 Texas Theaters

IMAX and Premiere Cinema Corp. Ink Deal for 3 Texas Theaters

Published: April 04, 2011 @ 9:16 am
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By Brent Lang

IMAX Corporation and Premiere Cinema Corporation announced a sales agreement on Monday for three new IMAX theatre systems in Texas. The new IMAX locations are expected to open by year-end in Houston, Lubbock, and El Paso. As part of the agreement, Premiere has an option to open a fourth location.

IMAX said that it has more than doubled the number of theatre system signings this year with 100 agreements currently in place.

Tags: company, Imax, Movies, premiere, Texas
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