Initiative offers unique independent films to broadband audiences.
Independent Television Service (ITVS) and PBS have made more than 20 independent films available through iTunes.
The collection of films, put together specifically for iTunes, offers diverse titles from filmmakers pursuing stories not normally told via mainstream channels.
The titles available include "Adjust Your Color: The Truth of Petey Green," "Banished," "Lakshmi and Me," "Milking the Rhino," "Stranded: The Andes Plane Crash Survivors," "Estilo Hip Hop" and Oscar-nominated "Daughter From Danang."
The iTunes initiative is part of the Independent Digital Distribution Lab, a joint effort by ITVS and PBS to expand distribution of films to broadband-connected audiences while exploring revenue-generating partnership models for indie filmmakers and public television.
“By offering content on iTunes, we are helping producers who want to experiment with online content gain access to PBS’ digital distribution outlets,” Sally Jo Fifer, president-CEO of ITVS, said in a statement.
“Reaching broader audiences is core to the PBS mission,” Andrew Russell, senior VP of PBS Ventures, said in a statement. “iTunes enables us – and our participating producers – to bring these films to new viewers, and to spur discussions about these documentaries.”
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