Universal has upped Amy Taylor to executive VP of partnerships and licensing.
The 13-year studio veteran will continue to oversee North American promotions, wordwide licensing and global digital and interactive activities for Universal Partnership and Licensing.
As licensing and merchandising jobs go, it’s not a bad job, considering Universal’s successful launch several weeks ago of animated family film “Despicable Me” – a property with definite licensed tchotchke potential.
In fact, according to Universal officials, who recently spearheaded the robust cross-promotional and licensing sales of the film. That program included 20 licensing and marketing partners, including American Express, Best Buy and iHop.
“Amy has played an integral role in securing some of the largest and most innovative licensing and promotional partnerships in Universal’s history,” said Stephanie Sperber, president of Universal Partnership and Licensing. “She and her team have led the way in developing and implementing retail and licensing programs that have raised the profile of our films and this studio over the years and this is a well-deserved promotion.”
