In an unprecedented discounting move that could signal a price war that would benefit the major movie studios and cash-strapped consumers, Wal-Mart has slashed the price of a number of the upcoming DVDs of big-budget summer movies to $10 on its website.
That appears to be the lowest price ever offered by a major retailer on highly anticipated new releases, according to people at studios' home entertainment divisions. Among the films on sale for $10 are "Star Trek," "Night at the Museum: Battle of the Smithsonian," "Harry Potter and the Half-Blood Prince" and "Terminator Salvation."
Read more from the Los Angeles Times.
