Nate Silver’s new ESPN backed website, FiveThirtyEight.com, will re-launch on March 17, company president John Skipper announced Saturday at South by Southwest.
In a bit of corporate synergy, Silver was on hand at the Austin, Texas festival to speak on a panel about media branding with Grantland founder Bill Simmons. The pop-culture site is also owned by ESPN.
Silver will bring the data-driven style of journalism that made him a big hit with New York Times readers. He will continue covering political polling, but will broaden his focus to include sports and entertainment.
He will not be a slave to search engine optimization.
“We’re not in the business of trying to use analytics to do clever headlines for stories that may or may not matter,” he said at the Paley Center’s International Council Summit last year.
Silver has also amassed an impressive bench of editorial talent, including Managing Editor Mike Wilson, formerly of the Tampa Bay Times; Senior Writer Carl Bialik, formerly of the Wall Street Journal; and Senior Editor Micah Cohen, who partnered with Silver at the Times.