Thanks largely to “Sunday Night Football” and “The Voice,” NBC enjoys gains in key demo
Good news for NBC — the network has come out on top in premiere week for the second year in a row.
Better news for NBC — the network has done so with higher ratings than it landed during last year’s premiere week.
With the numbers in, NBC has taken first place for premiere week in the advertiser-coveted 18-49 demographic, with an average 3.3 rating,compared to the 3.08 that it averaged during last year’s premiere week.
In total viewers, however, CBS took first place, averaging 10.3 million total viewers — down slightly from last fall’s premiere week, which saw the network averaging 10.6 million.
NBC shared the distinction with ABC of being the only networks up from last year’s premiere week, while CBS and Fox dipped from last year’s premiere week.
The Peacock was no doubt aided by “Sunday Night Football,” which was the week’s top-rated program. However, “The Voice” premiere also placed in the Top 10, and the freshman drama “The Blacklist” premiered solidly.
ABC held second place in the demo for the 2013 premiere week, averaging a 2.3 rating and took third place in total viewers with 8 million, while CBS was third in the demo with a 2.23.
Fox — which, in fairness, aired the series premieres of “Sleepy Hollow,” “Brooklyn Nine-Nine” and “Dads” prior to premiere week — was fourth in ratings and total viewers with a 1.83 and 5 million.
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