NBCU, Terry Semel Back New Kara Swisher, Walt Mossberg Venture Revere Digital

NBCU, Terry Semel Back New Kara Swisher, Walt Mossberg Venture Revere Digital

The two veteran digital journalists announce their new conference, The Code, to replace the must-attend AllThingsD

NBCUniversal and Terry Semel's Windsor Media have backed Kara Swisher and Walt Mossberg's new business venture, called Revere Digital, the media company announced on Wednesday evening.

Swisher and Mossberg’s new company, slated to launch on Thursday at midnight, will manage a digital media and technology news, reviews and analysis web site called Re/code.net. (Photo above from Swisher's Instagram feed)

As part of the deal Swisher, Mossberg and other Revere journalists will appear on-air across all of the News Group properties including CNBC, MSNBC, the TODAY show, and “Nightly News with Brian Williams” and will provide News Group television and digital properties access to its breaking news simultaneous with Re/code.

Also read: AllThingsD Creators Kara Swisher and Walt Mossberg Reveal New Venture: Re/code

“Kara and Walt are two of the most knowledgeable, well-connected and respected technology journalists working today,” said Patricia Fili-Krushel, Chairman, NBCUniversal News Group. “They built an incredible brand and business with ‘AllThingsD,’ and we are very excited about partnering with them in this new venture and deepening our engagement in this rapidly changing technology market.”

The amount of the investment was not revealed.

Also read: Kara Swisher, Walt Mossberg Made Millions for AllThingsD — And All They Got Were Those Lousy Red Chairs

The new company will seek to recreate, more or less, the go-to destination that AllThingsD has been for the tech world. The investment by NBCU gives that company a foothold in Silicon Valley that it has previously lacked. Among the synergies that the venture will provide is having CNBC become Revere’s media partner for its global conferences.

Swisher and Mossberg said in their own announcement that the first of the new executive tech meetings, called the Code Conference, will take place from May 27-29 in the Los Angeles area. Guests already on board include Google cofounder Sergei Brin, cofounder and CEO of taxi alternative Uber Travis Kalanick and chairman and CEO of Comcast, the parent of NBCU, Brian Roberts, among others.

“We are excited to work with the NBCUniversal News Group, especially because its interest in investing in Revere displays exactly the kind of innovative and forward thinking that is necessary in the fast-changing new digital environment. What doesn’t change is our mutual commitment to excellence in bringing quality journalism to the widest possible audience, which the News Group provides every day through its highly respected news operation,” said Swisher and Mossberg in a news release.

After a dozen years as a successful joint venture between the journalists and Dow Jones, AllThingsD ended abruptly on January 1. The site has disappeared, and now resolves to a Wall Street Journal site instead.

L.A. Ross contributed to this report.

Here's the official announcement:

NBCUNIVERSAL NEWS GROUP ANNOUNCES STRATEGIC INVESTMENT, CONTENT PARTNERSHIP WITH KARA SWISHER AND WALT MOSSBERG’S NEW BUSINESS VENTURE: REVERE DIGITAL

Swisher and Mossberg to Lead the New Technology-Focused Media Company

NEW YORK — January 2, 2014 — The NBCUniversal News Group announced today a strategic investment and content partnership with Revere Digital, the new, technology-focused media company launched by highly-regarded technology and digital media journalists Kara Swisher and Walt Mossberg. The announcement was made by Patricia Fili-Krushel, Chairman, NBCUniversal News Group and Revere Co-CEOs Swisher and Mossberg. Windsor Media will also join Revere as an investing partner.

Swisher and Mossberg’s new company will manage a digital media and technology news, reviews and analysis web site called Re/code (recode.net) along with a global conference business. With this partnership, the NBCUniversal News Group will expand its Silicon Valley presence and technology coverage by incorporating Revere’s breaking news and analysis stories across NBCUniversal News Group’s multiple media platforms.

“Kara and Walt are two of the most knowledgeable, well-connected and respected technology journalists working today. They built an incredible brand and business with ‘AllThingsD,’ and we are very excited about partnering with them in this new venture and deepening our engagement in this rapidly changing technology market,” said Patricia Fili-Krushel, Chairman, NBCUniversal News Group.

“We are excited to work with the NBCUniversal News Group, especially because its interest in investing in Revere displays exactly the kind of innovative and forward thinking that is necessary in the fast-changing new digital environment. What doesn’t change is our mutual commitment to excellence in bringing quality journalism to the widest possible audience, which the News Group provides every day through its highly respected news operation,” said Swisher and Mossberg.

As part of the deal Swisher, Mossberg and other Revere journalists will appear on-air across all of the News Group properties including CNBC, MSNBC, the TODAY show, and “Nightly News with Brian Williams” and will provide News Group television and digital properties access to its breaking news simultaneous with Re/code.

Additionally, CNBC will become Revere’s media partner for its global conferences.

Revere Digital and NBCUniversal also will collaborate on advertising opportunities enabling NBCUniversal's advertising partners to increase their reach among media and technology-focused audiences through the unique scale of NBCUniversal's brands and Revere Digital's multi-platform initiatives.