Network donates $100,000 to charities after successful social media campaign for Steven Spielberg-produced series
When networks raise money for charity and release pilots early, everybody wins.
Fox’s weeklong “Red Band Society: Banding Together for Good” contest, challenging fans to share content surrounding the upcoming teen hospital drama, has successfully come to a close.
The campaign raised $100,000 for the Cystic Fibrosis Foundation, Ryan Seacrest Foundation, St. Jude Children’s Research Hospital, Teen Cancer America and Children’s Hospital Los Angeles.
Fox contributed $1 per fan share of special show-related social media content over the past week. The network hit its 100,000 shares/$100,000 goal, and accordingly released the “Red Band Society” trailer Friday.
The pilot, embedded below, will be available on Hulu for 100 hours. The anticipated end time is Aug. 26 at 5 p.m. ET.
“Red Band Society” stars Dave Annable, Octavia Spencer and a slew of talented young actors. The show follows the lives of teenagers forced to live in the hospital. Steven Spielberg is the series’ executive producer.
Watch the pilot:
“Red Band Society” premieres on Fox on Sept. 17 at 9 p.m. E.T.