Ron Burgundy Sells a Lot of Dodges — Remember When Will Ferrell Made Fun of Them? (Video)

Ron Burgundy Sells a Lot of Dodges — Remember When Will Ferrell Made Fun of Them? (Video)

Sales of the Durango climbed 59% in October, but it's no Stratus

Ron Burgundy is selling a lot of cars.

AdAge reports thats Sales of the new Durango — the car Will Ferrell is hawking as his “Anchorman” character — were up 59 percent in October, to 5,120 units, and are up 50 percent for the year.

Also read: How Will Ferrell's Ron Burgundy Became Dodge's Best Car Salesman Ever

Edmunds.com analyst Michelle Krebs told AdAge that shopping for the Durango soared on the site after the ads launched Oct. 5, and Dodge brand manager Tim Kuniskis said the company has had an 80 percent increase in online traffic.

Ferrell must consider the Durango a lot cooler than the Dodge Stratus, which he belittled as a symbol of impotent power in a now-classic 1998 “Saturday Night Live” sketch.

What's next? San Diego's favorite anchor selling out and moving to New York?

Also read: Ron Burgundy Doesn't Understand Cruise Control in New ‘Anchorman 2' Trailer (Video)

Watch the old Ferrell, and the new:

  • terry208

    Am I crazy or did he do just the apposite on the SNL skit than what the story said?

  • Veronica Corningstone

    That's about 5 minutes of my life I'll never get back. So stupid. He didn't make fun of Dodge at all, either. Ugh.

  • Matt

    Yea, I'd agree with the 2 comments below; he wasn't mocking or insulting the Dodge Stratus at all; in fact, he was giving it a plug. Having been a teen at the time (1998), I recall it wasn't a bad mid sizer of it's day, especially for being a domestic brand