The popular song-identifying app aims to help TV advertisers tap into its 140 million (U.S.) user base
Shazam launched Resonate Tuesday, a new digital engagement solution that works in conjunction with TV viewing.
The company says it will help sales executives from partnered TV companies control user-end experiences for the app's current base of 140 million U.S. customers (with 475 million worldwide.)
“Advertisers are demanding new solutions that reach beyond the viewing experience and into the hearts and minds of the television audience,” Jonathan Verk, Shazam's head of television, said in a statement to TheWrap. “Shazam Resonate helps advertisers leverage those audiences in a way that's immersive, additive and supportive to increasing tune-in and driving new revenue.”
At the time of launch Resonate already has partnerships with eight TV producers, including AMC, A+E, Dick Clark productions and FUSE.
Shazam and TV already have a long and profitable history. As TheWrap reported, over 700,000 viewers used Shazam during Bruno Mars’ Super Bowl halftime performance in February.
The company also partnered with Dick Clark Productions at the 2014 Billboard Music Awards. The app directed users who logged on during the broadcast to a sponsored site where they could vote on the recipient of the Billboard Milestone Award.
“Shazam has always pushed the boundaries when it comes to innovation and entertainment,” said Rich Riley, CEO of Shazam.
“Television is central to Shazam's multi-platform media strategy, and our new Resonate service will give people an amazing user experience while also providing the ability to monetize our massive audience in a more meaningful, powerful and effective way.”