After 34 years at Sony Pictures Entertainment, veteran publicist Fritz Friedman is stepping down as senior VP of worldwide publicity at the end of this summer.
Friedman led publicity for Sony Pictures Home Entertainment and Sony Pictures Worldwide Acquisition, and he just joined Sony Pictures’ corporate communications staff in January following the departure of Steve Elzer.
Friedman will step down on Aug. 31 and plans to join the faculty at USC’s Annenberg School for Communications and Journalism. He’ll also keep busy as a member of the Cal Humanities Board.
Friedman’s exit is the latest in a string of Sony departures that include SPHE executives David Bishop and Matt Brown — all part of the studio’s cost-cutting measures in the wake of financial problems that drew the ire of high-profile investor Daniel Loeb.