In response to Twitter hashtag #WeWantLeia, which was spurred by Disney telling a parent in May that “there are no plans for Leia products” at the Disney Store, the corporation has announced “several items that will feature Princess Leia.”
“The current assortment of ‘Star Wars’ products at the Disney Store launched earlier this year, and is just the beginning of what is to come,” a Disney spokeswoman told TIME. “We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the ‘Star Wars’ galaxy.”
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The social media movement came just weeks after fans of the muli-billion dollar franchise created by George Lucas were disappointed by the lack of female actresses named in the first casting announcement for “Episode VII,” which J.J. Abrams is directing.
Oscar winner Lupita Nyong'o and “Game of Thrones” star Gwendoline Christie have since joined the cast, which also includes Oscar Isaac, Adam Driver, John Boyega, Andy Serkis, Domhnall Gleeson and Max von Sydow.
The moral of the story seems to be that hashtag activism works — when virtually picketing a corporation, at least.
Here’s what “Star Wars” fans have been saying on the subject:
As someone who was Princess Leia for Halloween when I was 7 I find it so absurd that Disney isn’t making Leia merchandise. #WeWantLeia
- Alex (@northstoryCA) June 4, 2014
- Samuel Lee Smith (@samwasbornanerd) June 4, 2014
Thanks for reinforcing ridiculous gender stereotypes by NOT allowing boys and girls to have boys AND girls in their toy sets #WeWantLeia
- Maria Selke (@mselke01) June 4, 2014
- James Floyd (@jamesjawa) June 3, 2014