Toronto Film Festival to Studios: It's Telluride or Us

Toronto Film Festival to Studios: It's Telluride or Us

The huge fall festival institutes a new policy, restricting its prime first-weekend slots to movies that haven't played another North American festival

The Toronto International Film Festival (TIFF) has decided that it's time to force filmmakers and studios to make a choice: If you want a prime slot at our fest, stay away from Telluride.

After finding that its highest profile films were increasingly screening at the Telluride Film Festival a few days before coming to Toronto, TIFF organizers have told studios that its prestigious first-weekend bookings will this year be restricted to films making their world premieres or North American premieres.

TIFF Artistic Director Cameron Bailey told TheWrap on Tuesday that he “delivered the news to the film companies we work with” in a trip to Los Angeles this month. The move was first reported by Anne Thompson at Indiewire.

Also read: Sundance Video: Wrap Industry Panel Tells Filmmakers to Be Personal, Have a Hook and a Plan

Telluride takes place in the Colorado mountain town over Labor Day weekend, while Toronto begins the following Thursday. Although TIFF runs for 11 days, its prime films are typically scheduled for the first Friday, Saturday and Sunday, with many press and industry visitors leaving town after the weekend.

The Telluride-Toronto two-step has become popular in recent years, with Oscar winners “Argo,” “The King's Speech” and “Slumdog Millionaire” all playing in the mountains before heading north.

In 2013, films that stopped in Telluride before going to Toronto included “Gravity,” “Blue Is the Warmest Color,” “The Invisible Woman,” “Labor Day,” “Prisoners” and “12 Years a Slave,” which screened as an unannounced surprise entry at Telluride.

Also read: '12 Years a Slave’ Stuns Telluride: Do We Have an Oscar Front-Runner?

All played on the first weekend in Toronto, which also showcased the Telluride titles “Tim's Vermeer,” “Gloria,” “The Lunchbox,” “Palo Alto,” “The Unknown Known” and “Gloria,” among others.

Because Telluride does not announce its lineup in advance and does not bill its offerings as premieres, films typically play there but are still presented as premieres at later festivals. But the large number of prime contenders screening in Telluride has clearly rankled Toronto organizers, who talked about getting tougher on double-dippers during the festival last year.

Coupled with the New York Film Festival's demand that the key titles in its late-September fest be world premieres, the TIFF rule has the potential to hurt Telluride programming, if studios and filmmakers want the showcase provided by the far larger and more well-attended festival.

But if enough films choose to hang onto the more intimate and less overwhelming environment in Telluride, it could also turn the typically-frontloaded Toronto festival into an event where the key titles are unveiled over an entire week or 10 days rather than crammed into a frenetic opening weekend.

Bailey also said that the opening-night film at TIFF must be a world premiere, and the closing-night film a world or international premiere.

  • Daniel Kane

    Screw the Canadians. Keep the US made films in the States, for their premieres.

  • Lana

    How about both fests say screw you to these studios , and actually play real indie stuff. Stop the studios from using the fests as free advertising

  • stacie jones

    Telluride has been running for 40 years. And to be frank, I prefer Telluride and Sundance to TIFF. At least at these festivals, the Public have a better chance of seeing the films they want to see, rather than waiting to see if their first pics get picked out of a lottery set up. I do nto think it is a good idea for TIFF to be putting ultimatums on any studio or film – pride goeth before the fall – and I think the public are soon going to get TICKED OFF at TIFF.