Facebook and NBC will work together during the Olympics Games in London, with NBC pointing viewers toward Facebook and Facebook directing viewers toward NBC, the New York Times reported.
The partnership, to be announced Wednesday, will give viewers a second screen to comment on the games as they unfold. Features will include a “Facebook Talk Meter” shown on NBC to reflect what users are discussing.
“We know that a social conversation will surround the Olympics,” Gary Zenkel, the president of NBC Olympics, told the Times.
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The newspaper noted the dramatic expansion of social media since the last Summer Olympic Games, when Facebook had 100 million users. It now has an estimated 900 million.
The plan continues Facebook's collaborations with NBC. They previously joined together for a Republican presidential debate.