NBC Launches NBCLatino, New English-Language Site Targeting Hispanics

Debuts two months after ABC-Univision announced plans to join forces

NBC News on Monday launched NBCLatino.com, a news and lifestyle website that will draw from NBC News, MSNBC, and NBCUniversal property Telemundo.

The site, which will feature English-language news and Latino perspectives and opinion pieces, officially two months after ABC and Univision announced plans to start a new English news channel with an accompanying website. The NBC site began as a Tumblr page in late 2011.

Both the ABC-Univision site and NBCLatino will feature a mix of news and lifestyle stories.

NBCLatino's first day of stories reflected that mix in the extreme: Early Monday morning, the top story was "10 Tips on How to Deal With La Familia on Facebook," followed by stories on the Mexican presidential election, student loans, and maternity benefits, as well as a profile of chef Sue Torres and an opinion piece about Mitt Romney.

Executive editor Chris Peña oversees the site, including a staff of bilingual writers and producers based at NBC’s headquarters in New York City.

“The goal of NBC Latino is to take Hispanic news beyond the usual conversation, toward something more inspired, empowered and energized; to tell and reflect the Hispanic-American story with authentic voices, and make NBC the brand of choice for Hispanics across mobile, online and TV,” said Peña.