Vanity Fair’s Caitlyn Jenner Cover Scores Biggest Day in Site’s History With Over 9 Million Unique Visitors

Record audience came to see former Olympian’s first photos as a woman

Vanity Fair’s website netted its largest ever single-day audience, with over nine million unique users clicking on the site to see its cover featuring Caitlyn Jenner, formerly known as Bruce Jenner, a magazine spokesperson told TheWrap.

A memo sent company-wide on Tuesday touted the record-breaking numbers, which also included 13.1 million “organic video views” for a behind-the-scenes featurette starring Jenner and photographer Annie Leibovitz.

“The story was trending on Twitter within the first 10 minutes of being set live and on Facebook within the first 2 hours — and it continues on Day 2 to be number 1 on Facebook and number 3 on Twitter,” the memo said.

Jenner also sat down for an extensive chat with “Friday Night Lights” author Buzz Bissinger, who penned the Vanity Fair article, about the life-changing choice to transition to womanhood.

“If I was lying on my deathbed and I had kept this secret and never ever did anything about it, I would be lying there saying, ‘You just blew your entire life,'” she told Bissinger.

On E!’s “Keeping Up with the Kardashians: About Bruce” special, which aired earlier this year, Jenner told stepdaughter Khloé Kardashian the plan to fully transition would happen “probably in the spring.”

The former Olympian’s new life as a woman will be chronicled in an eight-part docuseries premiering in July on E!

Read the full note from Conde Nast:

Dear Colleagues,

Mark June 1st as a milestone day for our company. In the last 24 hours, our colleagues at Vanity Fair broke a number of internal records with their Caitlyn Jenner July cover story. With 13.1 million organic video views, we had our best video day ever. And, VanityFair.com generated its highest-ever single-day traffic with more than 9 million unique visitors. The story was trending on Twitter within the first 10 minutes of being live and on Facebook within the first 2 hours–and continues on Day 2 to be number 1 on Facebook and number 3 on Twitter.

This is fitting recognition for a brand that continues to demonstrate how brilliant journalism, striking images and editorial excellence elevate our culture and our company on every platform.

These successes should be celebrated by all those who contributed. Nearly every brand promoted the story on social media and on their sites–showing the power of the entire Condé Nast network.

Congratulations to Vanity Fair and to everyone who made June 1st a day to remember