Yahoo has shut down video service Yahoo Screen, moving video content elsewhere to its digital-magazine properties.
The company believes its new system will allow for a more synergistic approach to content programming and placement.
“At Yahoo, we’re constantly reviewing and iterating on our products as we strive to create the best user experience,” a Yahoo spokesperson told TheWrap. “With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place.”
Yahoo Screen had famously acquired the NBC-canceled “Community,” where the Joel McHale series enjoyed a one-season run online. The service also made a splash by live-streaming an NFL game from London, and aired licensed content from “Saturday Night Live,” as well as original shows. Yahoo had launched Yahoo Screen in September 2013 with more than 1,000 hours of content, including a slate of eight short-form original series and a partnership with Viacom.
The Marissa Mayer-led company took a public pause on creating longform video content in Q3 of 2015, when it wrote down $42 million.
“We couldn’t see a way to make money over time,” CFO Ken Goldman said at the time, of his original programming.