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Streaming viewership for the most recent episode of “Abbott Elementary” set a new ratings record for the ABC sitcom, TheWrap can reveal exclusively.
Within three days of its launch, “Abbott Elementary” Season 3 Episode 5 has tallied scored a 1.72 rating in the key broadcast demo among adults 18-49 across ABC, Hulu and other digital platforms, according to Nielsen live-plus-three-day multiplatform viewing figures. That’s up a whopping 421% from the installment’s initial live-plus-same-day rating of 0.33 on ABC alone.
The nearly five times growth marks the Quinta Brunson-created show’s biggest multiplatform delayed-viewing lift in the 18-49 demo to date.
In addition to hitting a new ratings record, the fifth episode also brought in 5.46 million viewers across platforms within three days of viewing — up %134.3 from the initial live-plus-same-day audience of 2.33 million viewers on ABC.
The fifth episode of the season also saw ratings and viewership growth for the second week in a row when compared to three-day multiplatform figures for the previous week’s installment. Total viewership grew 3% when compared to last week’s audience of 5.29 million, as did this week’s ratings, which saw a 3% improvement from last episode’s rating of 1.67.
The delayed figures boosted “Abbott Elementary” to score the show’s strongest multiplatform telecast since its Season 3 premiere on Feb. 7, which drew in 5.91 million total viewers and a 1.84 rating, according to Nielsen live-plus-three-day and internal viewing data.
Within three days of viewing on ABC alone, the Feb. 28 episode of “Abbott Elementary” scored 3.36 million viewers — up 6% from last week’s three-day audience of 3.18 — and locked down a 0.56 rating — up 10% from last week’s rating of 0.51.
“Abbott Elementary” is gearing up to release a special post-Oscars episode on Sunday, March 10, which will likely see a ratings boost due to its award show lead-in. The 96th Oscars are set to kick off at 7 p.m. ET/4 p.m. PT on ABC, with “Abbott Elementary” airing immediately following their conclusion.
