The Demand for Amazon’s Original Series Is Second Only to Netflix | Charts

”The Lord of the Rings: The Rings of Power“ and ”The Boys“ were Prime Video’s most popular shows last quarter

Amazon Prime Video is becoming more popular with American audiences. In the third quarter of 2022, Prime Video accrued the second-highest U.S. demand share among SVOD (streaming video on demand) platforms for original series at 9.3%, behind just Netflix, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

Importantly, Prime Video has seen that number rise by 0.4 percentage points since the third quarter of 2021. Among the the top SVOD platforms, only HBO Max enjoyed higher demand growth in that period.

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Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.