Apple’s Mixed Reality Bet Comes Due | PRO Insight

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A project seven years in the making hits primetime, but not as the tech company hoped

Tim Cook's mixed reality headset plans may disappoint.
Tim Cook's mixed reality headset plans may disappoint.

On Monday, Tim Cook will take the stage at Apple’s Worldwide Developers Conference and introduce his company’s long-awaited mixed reality device. The Reality Pro, as it’s called, will seem extremely impressive at first. Its 4k resolution, 5,000-plus nits of brightness, array of cameras and innovative stare-and-pinch controls will send the room into a tizzy. And Cook, who needs this to work, will urge developers to partner with Apple, perhaps pointing to the apps that made the iPhone great.

Yet while the introduction will resemble Apple’s previous category-defining moments, the Reality Pro will be much different and riskier. The headset is reportedly far from the one Apple set out to build.