Iván Markman is the Chief Business Officer at Yahoo, where he oversees the unit’s B2B business. Additionally, Markman holds board positions with DPAA, the leading global trade marketing association connecting digital out-of-home media with the advertising community. Before joining Yahoo, Markman served as special advisor to the CEO and Board of Directors of Comscore. Previously, Markman was GM of Neustar’s Marketing Services business. Prior to that, he was the VP of Corporate Strategy at Yahoo.
Experience:
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From Connected TVs to Netflix: The Biggest Trends From NewFronts | PRO Insight
Here are five major topics on everyone’s mind at this year’s digital showcase for advertisers, according to Yahoo’s Iván Markman
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Tech
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4 Predictions for Digital Advertising in 2021 | PRO Insight
With new services launching, audiences won’t want to keep paying for individual subscriptions
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Business
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Why Connected TV Advertising Stands to Transform the TV Industry | PRO Insight
Compared with other standard pre-roll ads, CTV advertising generates a sixfold increase in engagement
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Business
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