Director James Cameron has pushed for moviegoers to watch “Avatar: The Way of Water” on the big screen and in 3D — as he did with its 2009 predecessor. That is the format for which it was intended. The box office numbers shows that the majority of those who have bought a ticket have listened.
According to data from Comscore and 3D format company RealD, 61% of all tickets sold worldwide for “Avatar 2” so far have been for 3D screenings, amounting to $1.16 billion in global revenue.
3D’s share of the overall box office for “Avatar 2” has remained consistent since its opening weekend, when two-thirds of the film’s $434 million global launch came from the format.