Bad Bunny is performing on the biggest stage in the entertainment industry. The singer will headline the 2026 Super Bowl halftime show at Levi’s Stadium in Santa Clara, California. The NFL shared the news during Sunday Night Football on NBC and Peacock.
The Puerto Rican singer set the gig after a highly-profitable residency in Puerto Rico that reportedly added $733 million to the island’s economy. He will next tour in Europe and South America and previously spoke about not setting dates in the United States due to concerns ICE would target his performances. Bad Bunny is also set to host the Season 51 premiere of “Saturday Night Live” on Oct. 4.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,” Bad Bunny said in a statement.
Watch the video announcement here:
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage,” added Shawn “JAY-Z” Carter, who curates the halftime show via Roc Nation.
“Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene. As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage.” said Jon Barker, SVP of Global Event Production for the NFL. “We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we’ve come to expect from this iconic cultural moment.”
“The Halftime Show is the ultimate celebration of music and culture, and few artists embody that intersection more perfectly and authentically than Bad Bunny,” said Oliver Schusser, Apple’s Vice President of Music, Sports and Beats. “At Apple Music, we’ve had the privilege of working closely with Bad Bunny over the years and watching his meteoric rise into one of the most influential artists of our time has been truly incredible. His music has not only broken records but has elevated Latin music to the center of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide. We know this show will be unforgettable.”
The news comes after speculation intensified on social media about who would perform Apple Music’s Super Bowl halftime show next. Reports surfaced over the weekend about Taylor Swift and Adele both passing on the honor this year.
Rapper Kendrick Lamar most recently headlined the halftime show in 2025. The matchup between the Philadelphia Eagles and the Kansas City Chiefs marked the most-watched Super Bowl in history. It scored 127.7 million viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties, according to Nielsen figures and Tubi/NFL first-party analytics.
Lamar’s halftime show also set a new record as the most-watched Super Bowl halftime performance in history with an audience of 133.5 million viewers. The halftime show was up 3% from the 129.3 million viewers that tuned into Usher’s halftime show in 2024. Most recent performers also include Rihanna in 2023, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Lamar in 2022, The Weeknd in 2021 and Shakira and Jennifer Lopez in 2020.
Super Bowl LX airs Sunday, Feb. 8, on NBC and Peacock.
