In total viewers, ”Morning Joe“ doubled the new morning show
The debut of “CNN This Morning” failed to compete with MSNBC’s “Morning Joe” and Fox News’ “Fox & Friends.” CNN’s new morning show earned the lowest total viewership and viewership in the cable advertiser-coveted 25-54 demographic, according to Nielsen’s live plus same-day figures.
“CNN This Morning,” which airs from 6 a.m. to 9 a.m. ET, came in last place of the three cable networks in the early morning by drawing in a total viewership of 387,000 and 71,000 viewers in the demo on average. In the 6 a.m. to 9 a.m. time slot, Fox News took first place with 1.5 million total viewers and 236,000 viewers in the demo, while MSNBC came in second with 793,000 total viewers — doubling CNN’s total viewership — and 114,000 viewers in the demo on average.