Former MediaLink CEO Michael Kassan will launch a new company at the Cannes Lions Festival of Creativity next week to compete with MediaLink, the firm he founded which is now owned by United Talent Agency. He also plans to mark his presence at the global advertising conference with a slate of private gatherings with highly connected followers to compete with his former company.
“It feels like I am going to Cannes Lions this year and competing with myself,” Kassan told TheWrap in an exclusive interview. “I am not going after MediaLink and UTA clients. But I’ve had many, many calls from important people in the industry who say they will follow me to wherever I go.”